Find the gaps. Prioritise the improvements.
Through The Little Profit Project, I assess selected areas of your business and identify practical opportunities to improve profitability, reduce avoidable costs and work more efficiently.
Primarily for freelancers and small service businesses.
Areas of support
- Pricing and service packaging
- Workflow efficiency and avoidable costs
- Branding and clarity of offers
- Marketing and content
- AI tools and automation
- Prioritising growth opportunities
Business Diagnostic Call
$200
A focused session for business owners who want clarity on a specific challenge.
- A pre-call intake questionnaire
- A 60–90-minute consulting call
- Assessment of one main business challenge
- A brief written action plan with prioritised next steps
Suitable if you want help making a decision or understanding where to focus first.
The Little Profit Project
from $1,000
A closer look at how your business operates—where time and money may be slipping away, which opportunities deserve attention and what you can improve next.
- An initial scope discussion
- Review of relevant information and selected business processes
- An interview with the business owner
- Assessment of agreed areas, such as pricing, operations, marketing or AI opportunities
- A findings report identifying the most important gaps
- Recommendations ranked by likely impact and implementation effort
- Estimates of potential savings or revenue opportunities where sufficient information is available, with assumptions clearly stated
- A practical 30/60/90-day action plan
- A presentation call to discuss the findings
- · Scope, final pricing and timing are agreed before work begins.
- · This is a focused assessment of selected areas, not a full business audit.
- · Implementation is quoted separately.
- · Business outcomes cannot be guaranteed.
How it works
- 1
Tell me about your business.
Share your main challenge and desired outcome.
- 2
Agree on the scope.
We identify the areas to assess and the information needed.
- 3
Review and investigate.
I examine the agreed information and discuss how the business operates.
- 4
Get your improvement plan.
Receive prioritised findings and practical next steps.
About Kareem
Kareem Little is a freelancer, entrepreneur and founder of EchoWaffle. His experience includes graphic and motion design, marketing, client services, building apps and investing in businesses.
That background means assessments are grounded in how small businesses actually run: limited time, limited budget and a need for changes that are practical to implement—not theoretical advice.
Where appropriate, EchoWaffle may provide separately scoped creative or website implementation services. Kareem owns EchoWaffle, and that connection is disclosed up front: you are always free to implement recommendations yourself or work with another provider.